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Here’s another gem from LA based email marketers, Style Campaign. Image to HTML scripts convert an image, a logo, graphic or even a photo, to HTML code by replacing every pixel with a coloured table cell. The resulting image will pass through spam filters and display on opening the email – the recipient does not need to click ‘download pictures’.
For larger or complex images however, the resulting code can be monstrous, so what are the practical applications? Well, a small graphic or logo displayed instantly may be enough to spark interest or to reassure the recipient as to the sender or the email’s value and go on to read or download the rest of the email.
Another possibility is to scale up the ‘pixel size’ so that a small graphic displays much larger using the same amount of code. The result is an obviously ‘pixelated’ image – but this could be used creatively to good effect in an email design – think pixel art, or Ceefax 2.0
Design, Marketing, SEO | Bright New Media
Tags: Email Design, Email Marketing, Emarketing, Image to HTML, Spam Filters
