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There are no short cuts to search engine success but there are a number of things that can be done to improve your website’s ranking over time. Follow this simple guide and you should start to see results.

In essence you need to make your site appear to be among the most important and relevant sources of information on whatever the user is searching for.

KEYWORDS & PHRASES – Establish what these are for your organisation and make sure they appear, legitimately, as often as possible on your website; in the domain name, the directory names, the file names, the page titles, the links, the headings and in the body copy, using the ‘heading’ and ‘strong’ HTML tags to emphasise them to the search engines. Create links from keywords in your copy to other relevant pages on your website.

BUILD INCOMING LINKS – This is probably the single most important thing to do. Get other websites linking to yours. The more the better, and the higher the ranking of the site linking to you, the more weight it has in helping your own. Industry specific directories are a good place to start. High Page Rank sites if possible. Create a Yahoo, Google and MSN account.

INCREASE TRAFFIC – Anything you can think of to drive traffic to your site will help to increase your search ranking. Run on and offline promotions (competitions, prize draws, mailing lists, newsletters, press releases, news articles, etc). In a competitive market, consider an ‘AdWords’ campaign to help kick-start a new website on Google.

SOCIAL NETWORKING – Make use of social media websites such as Twitter and Facebook to promote your business. These are massively popular sites  and click-thrus will help to increase traffic to your website. Facebook offer demographic targeted ad campaigns that promote your website to a relevant audience. Submit your best content on the social booking sites.

TRAFFIC ANALYSIS – Use website stats software such as ‘Google Analytics’ to monitor your website’s traffic and use this information to measure the effectiveness and to fine-tune your campaigns and keywords.

UPDATE & ADD TO YOUR WEBSITE – Adding more pages to your website increases the amount of information available, the strength of your key words, and your site’s perceived value compared to competitor websites with less content or content that doesn’t change. Google loves original content. Avoid replicating content.

BLOG – Blogs have a host of built-in tools that facilitate networking, link building, and delivering your information to interested parties. Great for building your SEO infrastructure. Set up a blog, update it as often as you can, and comment on other people’s posts – every comment is a link to your website.

PROMOTE & PING UPDATES – Same rules apply to your blog. List it in the blog directories. Each time you update your blog, use one of the ‘ping’ services to notify the blog directories and search engines of the new content. Promote through your social network.

SEO CONSULTANTS – Employ a good website designer or SEO consultant, they’ll be able to use their time, knowledge and resources to help promote your website to maximum effect, while you concentrate on running your business.

Design, Marketing, SEO | Bright New Media

Tags: Incoming Links, Keywords, Metatags, Search Engine Optimisation, SEO, Social Networking, Traffic

This entry was posted on Thursday, October 15th, 2009 at 12:41 pm and is filed under Inbound Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.