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Page titles carry the most SEO clout, so including keywords in your page title is paramount. The words at the beginning of the page title have more influence than the later ones, so be sure to include the more important keywords first. This may mean moving your company name to the end of the title – or removing it altogether.
We bit the bullet and removed our company name from our homepage title to make room for additional keywords. What’s more important, having your company name in big bold letters, or being higher up the search results than your competitors? By making sure your company name appears in the descriptive text, your listing is still branded.
For more SEO tips read our Guide to Search Engine Optimisation and subscribe via RSS or email.
Tags: Keywords, Page Titles, SEO
