BNM » Emarketing

Viral Video: IT Guy vs Sales Guys

Mark — Wed, 13 Jan 2010 18:47:11 +0000

Here’s a brilliantly funny viral video… The voices have been changed to protect their identities. Cleverly crafted, but it could be real

IT Guy Vs Dumb Employees – Watch more Funny Videos

Design, Marketing, SEO | Bright New Media

How to Make Money from your Blog

Mark — Wed, 13 Jan 2010 12:48:38 +0000

Inspired by a 20 year old ‘blogger’ who, according to the Guardian (my girlfriend buys it) generates a £6k per month ‘residual income’ with minimal effort, we set out to research the science and facts behind a claim that’s normally associated with spam and scams.

Anyone can set up a blog and start barking away about anything they please, but to understand how you can monetise your blog, you have to first understand how Google works, Search Engine Optimisation, and the concept of Inbound Marketing.

Big companies are on top of this and willing to pay bloggers for placing articles or product reviews (which are basically just links to their website) on their blog. This equates to valuable Inbound Marketing, SEO points, and ultimately to selling more products.

If your blog generates a lot of interest from Joe Public (ie. traffic), your rates go up. Related businesses will want to buy advertising space hoping to reel in punters, and if it’s very successful, you may even have the option of selling the entire blog on.

So is it feasible that you or I could make a decent living as a blogger? Well the answer is yes – if you know what you’re doing… To find out more, read our related posts and download the ebook that details our findings: How To Monetise Your Blog.

Design, Marketing, SEO | Bright New Media

Seth Godin on Standing Out

Mark — Mon, 11 Jan 2010 08:11:35 +0000

The video is nearly 7 years old, yet relevant for today.

Design, Marketing, SEO | Bright New Media

New Year, Funky New Website

Mark — Sat, 09 Jan 2010 09:09:23 +0000

As is customary at Bright New Media we kick off the new year with a funky new website, and to publicise, sorry, celebrate it’s launch, we’re giving away an iPod in our Twoodlebug prize draw.

To enter simply tweet the preset message to your followers which invites them to do the same and so on and so on… As such, it’s a self-perpetuating promotional tool that brings traffic to the site on a daily basis.

Click here to find out more about Twoodlebug.

In a bid for Google supremacy we’ll be working on our inbound marketing, blogging regularly and frequenting the social networks (any excuse) so please add, bookmark, subscribe and link to us!

Design, Marketing, SEO | Bright New Media

Avoid Image Blocking with Image to HTML

Mark — Tue, 05 Jan 2010 07:42:55 +0000

Here’s another gem from LA based email marketers, Style Campaign. Image to HTML scripts convert an image, a logo, graphic or even a photo, to HTML code by replacing every pixel with a coloured table cell. The resulting image will pass through spam filters and display on opening the email – the recipient does not need to click ‘download pictures’.

For larger or complex images however, the resulting code can be monstrous, so what are the practical applications? Well, a small graphic or logo displayed instantly may be enough to spark interest or to reassure the recipient as to the sender or the email’s value and go on to read or download the rest of the email.

Another possibility is to scale up the ‘pixel size’ so that a small graphic displays much larger using the same amount of code. The result is an obviously ‘pixelated’ image – but this could be used creatively to good effect in an email design – think pixel art, or Ceefax 2.0

Design, Marketing, SEO | Bright New Media