If you want to get found on Google – and lets face it, there’s little point investing time and money in a website unless you are – you’ll want to read our blog for some great tips, or to drop us a line for some free advice and a no obligation quotation. We’ll guarantee to put your website on page one of Google – or your money back.

The first thing to do is to make sure your website has been prepped correctly, this should be a fairly straightforward task that you could do yourself if that way inclined; Make sure that keywords (search terms) appear in your page titles, in correctly tagged headers, and are emphasized in the content of your web pages. Click here to find out more.

Next you need to publish new content regularly. The easiest way to do this is with a blog. We can install and integrate (match the look and feel of your website) a WordPress blog for around £300. It’s a modest outlay that’s proven to work – we’re testament to that – the more content you produce the more important your website becomes.

Finally you have to drive traffic to your website and build incoming links, this is a measure of a website’s popularity and relevance. It’s an ongoing process that you can do yourself, so no worries there; List the website in directories, exchange links with related websites, make good use of social media sites and run on and offline promotions.

So there you have it, our complimentary advice on the cheapest way to bump your site up Google. Of course the team at Bright New Media are more than happy to help with any of these things and more should some budget become available For more free SEO tips read our Guide to Search Engine Optimisation and subscribe to our blog.

As you may have already guessed, the page he’d promoted using his social media tools had substantially more views (2,352) than the page he’d left on Google to fend for itself (108). While it’s not really surprising, it does at least demonstrate the traffic generating power of social media.

Hey, it was 5 minutes of my life I’ll never get back, I had to draw something from it. I don’t know why we can’t all just get along…

The old ‘tricks’ don’t work anymore. That specialised expertise is no longer applicable. You really could do it yourself. Google strive to deliver the most pertinent and accurate results to their users, so if you have a great website, with great content, it will naturally find it’s rightful place in the search rankings. Of course there are still many things that can be done to help it on it’s way, read our Guide to Search Engine Optimisation.

There are several hundred million searches on Google every day. Sure a lot of these people are killing time, plagiarising and trawling for porn, but a fair percentage are searching for a product or service – actually looking to spend money or do business.

Simply put, Inbound Marketing is the art and science of ‘getting found’. See our related posts and our Guide to Search Engine Optimisation for tips on how to get your business found on the Internet using Google, blogging and social media.

The best thing about this quick and easy to use service is that is tells you exactly where you’re going wrong and makes simple recommendations on how to resolve and improve on your score. So even if you are on the special ed bus at the moment – that’s ok – you can still catch up with the other kids with a little extra effort. Timmaaaaay!

In essence you need to make your site appear to be among the most important and relevant sources of information on whatever the user is searching for.

KEYWORDS & PHRASES – Establish what these are for your organisation and make sure they appear, legitimately, as often as possible on your website; in the domain name, the directory names, the file names, the page titles, the links, the headings and in the body copy, using the ‘heading’ and ‘strong’ HTML tags to emphasise them to the search engines. Create links from keywords in your copy to other relevant pages on your website.

BUILD INCOMING LINKS – This is probably the single most important thing to do. Get other websites linking to yours. The more the better, and the higher the ranking of the site linking to you, the more weight it has in helping your own. Industry specific directories are a good place to start. High Page Rank sites if possible. Create a Yahoo, Google and MSN account.

INCREASE TRAFFIC – Anything you can think of to drive traffic to your site will help to increase your search ranking. Run on and offline promotions (competitions, prize draws, mailing lists, newsletters, press releases, news articles, etc). In a competitive market, consider an ‘AdWords’ campaign to help kick-start a new website on Google.

SOCIAL NETWORKING – Make use of social media websites such as Twitter and Facebook to promote your business. These are massively popular sites  and click-thrus will help to increase traffic to your website. Facebook offer demographic targeted ad campaigns that promote your website to a relevant audience. Submit your best content on the social booking sites.

TRAFFIC ANALYSIS – Use website stats software such as ‘Google Analytics’ to monitor your website’s traffic and use this information to measure the effectiveness and to fine-tune your campaigns and keywords.

UPDATE & ADD TO YOUR WEBSITE – Adding more pages to your website increases the amount of information available, the strength of your key words, and your site’s perceived value compared to competitor websites with less content or content that doesn’t change. Google loves original content. Avoid replicating content.

BLOG – Blogs have a host of built-in tools that facilitate networking, link building, and delivering your information to interested parties. Great for building your SEO infrastructure. Set up a blog, update it as often as you can, and comment on other people’s posts – every comment is a link to your website.

PROMOTE & PING UPDATES – Same rules apply to your blog. List it in the blog directories. Each time you update your blog, use one of the ‘ping’ services to notify the blog directories and search engines of the new content. Promote through your social network.

SEO CONSULTANTS – Employ a good website designer or SEO consultant, they’ll be able to use their time, knowledge and resources to help promote your website to maximum effect, while you concentrate on running your business.