Posts Tagged ‘Social Media’

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How to: Add a Facebook ‘Like’ Button to Your Page

Monday, December 20th, 2010

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You don’t need to have Facebook page to make use of the Facebook ‘Like’ button, you can add one to any page of your website, allowing your users to share the content with their friends on Facebook. Here’s how.

  1. Go to http://developers.facebook.com/docs/reference/plugins/like
  2. Enter the URL of the page you want to promote
  3. Select how you want the button to appear on your page
  4. Click ‘get code’ then copy and paste it into your web page

Tip: Make the title of your page enticing and descriptive of the content that you want users to share as this will form the link displayed in their friend’s Facebook newsfeed.

Design, Marketing, SEO | Bright New Media

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Incentive Propelled Marketing on Facebook

Monday, November 29th, 2010

We took the principle of our incentive propelled Twitter marketing solution Twoodlebug and applied it to Facebook. By utilising a Facebook application that allows access to fans only, along with a call to action – to ‘Like’ your page – you can effectively force users to promote your Facebook page to their friends in return for something that’s accessible only via your ‘Fans’ tab… It’s another example of how you can harness the viral potential of social media websites, and maximise the reach of your campaigns, through incentive propelled social media marketing.

Click here to see it in action on our Facebook page.

Design, Marketing, SEO | Bright New Media

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Creating a Link Wheel

Friday, March 19th, 2010

A link wheel is a way of leveraging web 2.0 websites to increase the trust and authority of your own site. Basically it involves submitting a number of related articles, each containing two links, one pointing to the next article and the other pointing at your site.

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Design, Marketing, SEO | Bright New Media

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Posted in Blogging, Inbound Marketing, SEO, Social Media Marketing | Comments Off

Not so Viral Video: Web 2.0 vs Google SEO

Thursday, January 14th, 2010

I watched a guy on YouTube argue that ‘web 2.0′ (social media) is more effective than search engine optimisation, which he infers to be ‘a big joke’. He cites two pages, one of which he’d optimised for Google and the other which he’d actively promoted via social networks and booking sites.

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Design, Marketing, SEO | Bright New Media

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Posted in SEO, Social Media, Social Media Marketing, Viral Marketing | 2 Comments »

What the F**k is Inbound Marketing?

Wednesday, January 13th, 2010

Do you record your favorite TV and skip through the ads? Put unwanted mail straight in the bin? As behaviors change and traditional marketing methods become less effective, Inbound Marketing has emerged as the new secret to success.

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Design, Marketing, SEO | Bright New Media

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Posted in Emarketing, Inbound Marketing, SEO | Comments Off

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