I’m quite often surprised to hear about web design companies that don’t provide HTML email design. Why not? Maybe they don’t want the hassle of managing the mail out, but with some great campaign management solutions out there, there really is no excuse.

If you can design a web page you can design a HTML email. Keep it simple, remember to host any images you’ve used. Test, tweak and test again, and with a bit of luck, it will appear in your clients’ inbox looking at least something like it should… Practice makes perfect.